Run To The Hills
Privacy Policy

Effective Date: January 28, 2024


Our privacy policy (the “Privacy Policy”) explains the information we collect, how we use and share it, how to manage your privacy controls and your rights in connection with our websites and the related mobile applications and services (collectively, the “Services”).

Run To The Hills is headquartered in Stockholm, Sweden. Our Services are provided to you by the company Henrik Wrangel AB.

Questions or comments about this Privacy Policy may be submitted by mail or email using the contact information below.

Henrik Wrangel AB
Org: 556903-1411
Norrtullsgatan 51
113 45 Stockholm

Information Collected

Run To The Hills collects information about you, including information that directly or indirectly identifies you, if you choose to share it with Run To The Hills. We receive information in a few different ways, including when you track, complete or upload activities using the Services. We also collect information about how you use the Services. There are also several opportunities for you to share information about yourself and your activities with Run To The Hills. For example:

Account, Profile, Activity, and Use Information

We collect basic account information such as your name, email address, date of birth, gender, weight, username and password that helps secure and provide you with access to our Services and more accurate performance analysis.

Profile, activity and use information is collected about you when you choose to upload a picture, video, or activity (including date, time and geo-location information as well as your speed and pace and perceived exertion), or otherwise use the Services.

We use your contact information so we can contact you when needed. For example, to respond to your support requests.

Location Information

We do not track your device location. However, we collect and process location information when you upload a training activity from a third party activity tracking device, such as a Gramin watch, Apple watch or an activity tracking app such as Strava. There’s no requirement to upload training activity data if you don’t want the Services to collect and process your location data.

Connected Devices and Apps

Run To The Hills collects information from devices and apps you connect to Run To The Hills. For example, you may connect your Garmin watch or Apple health account to Run To The Hills and information from these devices and apps will be passed along to Run To The Hills.

Health Information

Run To The Hills may collect or infer health information. Certain health information may be inferred from sources such as heart rate or other measurements, including power, cadence, and weight or other indicators. Before you can upload health information to Run To The Hills, you must give your explicit consent to the processing of that health information by Run To The Hills. You can withdraw your consent to Run To The Hills processing your health information at any time.

Technical Information and Log Files

We collect information from your browser, computer, or mobile device, which provides us with technical information when you access or use the Services. This technical information includes device and network information, cookies, log files and analytics information.

The Services use log files. The information stored in those files includes IP addresses, browser type, internet service provider (ISP), referring/exit pages, platform type, date/time stamp, and number of clicks. This information is used to analyze trends, administer, protect and secure the Services, track user movement in the aggregate, and gather broad demographic information (e.g., country residence) for aggregate use. IP addresses may be linked to session IDs, athlete IDs and device identifiers.

How your information is used

To provide the Services

We use the information we collect and receive to provide the Services, including providing you with the ability to:

Analyze your performance. For example, to compare your past efforts, analyze your training, and - with your consent - use your heart rate information to provide you with interesting and useful performance analysis.

Manage your training. For example, to set goals and adjust your training program.

To assist you with a support request

We use the information we collect and receive to provide support in response to your requests and comments. Depending on your request, this may require us to access your account, for example, to troubleshoot or replicate a reported issue.

To improve our Services

We also use the information we collect and receive to conduct research, and to analyze, develop, troubleshoot, and improve the Services. To do this, Run To The Hills may use third-party analytics providers to gain insights into how our Services are used, using aggregated data, and to help us improve the Services.

How Information is Shared

We do not sell your personal information for monetary value. We may share personal information in accordance with your preferences, as needed to run our business and provide the Services, and where required for legal purposes, as set forth below.

Service Providers

We may share your information with third parties who provide services to Run To The Hills such as supporting, improving, promoting and securing the Services, processing payments, or fulfilling orders. These service providers only have access to the information necessary to perform these limited functions on our behalf and are required to protect and secure your information.

Deleting Information and Accounts and Downloading Your Data

Since Run To The Hills is still under development and not yet released to the public. Early access users can delete their account or download their data by emailing

Retention of Information

We retain information as long as it is necessary to provide the Services to you, subject to any legal obligations to further retain such information. Information associated with your account will generally be kept until it is no longer necessary to provide the Services or until your account is deleted or becomes inactive. In making these determinations, we consider the amount, nature, and sensitivity of the personal information, the purposes for which the information is processed, whether we can achieve those purposes through other means, and applicable legal requirements.

Following your deletion of your account, it may take up to 45 days to fully delete your personal information and system logs from our systems. Additionally, we may retain information to comply with the law, prevent fraud, collect fees, resolve disputes, and troubleshoot problems. The information we retain will be handled in accordance with this Privacy Policy.

Information connected to you that is no longer necessary and relevant to provide our Services to you may be de-identified or aggregated with other non-personal data to provide insights that are commercially valuable to Run To The Hills, such as statistics of the use of the Services.

Privacy Policy Updates

We reserve the right to modify this Privacy Policy at any time. Please review it occasionally. If Run To The Hills makes changes to this Privacy Policy, the updated Privacy Policy will be posted in a timely manner. If we make changes we deem to be material, we will provide a prominent notice. If you object to any changes to this Privacy Policy, you should stop using the Services and delete your account.